How long should product descriptions be?

150-300 words for most products. Include key features, benefits, and specifications.

What makes a product description convert?

Focus on benefits over features, use sensory words, address objections, and include social proof.

Yes, combine a narrative paragraph with bullet points for features. Makes scanning easy.

Include relevant keywords naturally, use the product name in the first sentence, and write unique descriptions.

Your Shopify store competes with millions of others. Here's how to write descriptions that make customers choose you.

Unlike marketplaces, Shopify gives you:

Use these advantages to stand out.

Your descriptions should sound like your brand:

**Luxury brand**: "Meticulously crafted from the finest Italian leather, each piece undergoes 47 steps of artisan finishing."

**Fun/casual brand**: "This tee is so soft, you'll want to wear it every single day. (We won't judge.)"

**Technical brand**: "Engineered with aerospace-grade aluminum and precision bearings for optimal performance."

**Above the fold** (what customers see first): - Compelling headline - Primary benefit - Key differentiator

**Scrolling section**: - Detailed benefits - Feature breakdown - Usage instructions - Care information

**Supporting elements**: - Size guide - Shipping info - Return policy

Optimize for Google Shopping and organic search:

Make descriptions scannable:

60%+ of shoppers browse on mobile:

**Apparel**: Focus on fit, feel, versatility, care

**Electronics**: Focus on specs, compatibility, warranty

**Beauty**: Focus on ingredients, results, usage

**Food**: Focus on taste, ingredients, sourcing

**Home goods**: Focus on dimensions, materials, styling