How long should product descriptions be?

150-300 words for most products. Include key features, benefits, and specifications.

What makes a product description convert?

Focus on benefits over features, use sensory words, address objections, and include social proof.

Should I use bullet points?

Yes, combine a narrative paragraph with bullet points for features. Makes scanning easy.

How do I write for SEO?

Include relevant keywords naturally, use the product name in the first sentence, and write unique descriptions.

The Proven Product Description Formula That Sells

Great product descriptions follow a proven formula. Here's the framework used by top-converting e-commerce brands.

The AIDA Formula for Product Descriptions

**A - Attention**: Hook readers with a compelling opening **I - Interest**: Build interest with benefits and features **D - Desire**: Create emotional connection and urgency **A - Action**: Clear call-to-action to purchase

Step 1: Start With a Hook

Your first line must grab attention. Options include:

Ask a question: "Tired of tangled earbuds?"
State a bold benefit: "Sleep like a baby, wake up refreshed."
Address a pain point: "Finally, a laptop bag that doesn't hurt your back."

Avoid generic openings like "This product is..." or "Introducing our..."

Step 2: Lead With Benefits, Not Features

Customers buy benefits, not specifications:

**Feature**: "Made with 100% organic cotton" **Benefit**: "Gentle on sensitive skin and better for the planet"

**Feature**: "10,000mAh battery capacity" **Benefit**: "Charge your phone 3 times without finding an outlet"

Always answer: "What's in it for the customer?"

Step 3: Use Sensory Language

Help customers imagine owning your product:

Touch: "buttery soft leather"
Sight: "sleek midnight black finish"
Sound: "whisper-quiet motor"
Smell: "fresh lavender scent"
Taste: "rich, bold espresso notes"

Step 4: Include Social Proof

Build trust with:

Number of customers: "Join 50,000+ happy customers"
Reviews: "Rated 4.9 stars by 2,000+ buyers"
Press mentions: "Featured in Vogue and GQ"
Expert endorsements: "Recommended by dermatologists"

Step 5: Create Urgency

Motivate immediate action:

Limited stock: "Only 12 left in stock"
Time-sensitive: "Sale ends midnight"
Exclusive: "Limited edition - won't be restocked"

Step 6: End With a Clear CTA

Tell customers exactly what to do:

"Add to cart and feel the difference"
"Order now for free shipping"
"Get yours before they're gone"

The Complete Template

[Hook - 1 sentence] [Primary benefit - 1-2 sentences] [3-4 bullet points: benefits with features] [Social proof element] [Urgency element] [Call to action]