How long should product descriptions be?

150-300 words for most products. Include key features, benefits, and specifications.

What makes a product description convert?

Focus on benefits over features, use sensory words, address objections, and include social proof.

Should I use bullet points?

Yes, combine a narrative paragraph with bullet points for features. Makes scanning easy.

How do I write for SEO?

Include relevant keywords naturally, use the product name in the first sentence, and write unique descriptions.

Etsy Listing Descriptions That Attract Buyers

Etsy shoppers value authenticity and craftsmanship. Here's how to write descriptions that resonate with this unique audience.

Understanding Etsy Buyers

Etsy shoppers are looking for:

Unique, one-of-a-kind items
Handmade craftsmanship
Personal connections with makers
Sustainable/ethical products
Customization options

Your descriptions should highlight these elements.

Etsy SEO Fundamentals

Etsy's search algorithm considers:

Title keywords (most important)
Tags (13 available)
Category selection
Description keywords
Shop quality score

Writing the Perfect Etsy Title

**Formula**: [Primary Keyword] + [Secondary Keywords] + [Descriptors]

**Example**: "Handmade Leather Journal | Personalized Notebook | Custom Engraved Travel Diary"

Use all 140 characters. Separate phrases with pipes or commas.

Description Structure for Etsy

**Opening paragraph**: Hook + primary benefit + what makes it special

**Details section**: - Materials used - Dimensions/sizing - Color options - Customization details

**Story section**: - How it's made - Your inspiration - Maker background

**Practical info**: - Shipping timeline - Care instructions - Return policy

Telling Your Maker Story

Etsy buyers connect with creators:

"Each journal is hand-stitched in my Portland studio using leather sourced from a family-owned tannery in Italy. I started making journals after struggling to find one that could survive my hiking adventures..."

This builds emotional connection and justifies pricing.

Handling Customization

If you offer personalization:

Explain all options clearly
Show examples of past custom work
Set expectations for proofs
State turnaround time
Clarify pricing for add-ons

Tags Strategy

Use all 13 tags:

Include long-tail keywords
Use multi-word phrases
Think like a buyer searches
Avoid repeating title words
Update seasonally

**Example tags for a leather journal**: - personalized gift for him - third anniversary leather - travel journal handmade - custom notebook engraved

Common Etsy Mistakes

Avoid these listing errors:

Copying manufacturer descriptions
Using trademarked terms
Vague sizing information
Missing processing times
No photos of customization examples