Amazon Product Descriptions: A Complete Optimization Guide

Amazon's A9 algorithm rewards optimized listings. Here's how to write descriptions that rank and convert.

Understanding Amazon's Product Detail Page

Your listing has several text areas:

• Title (200 characters max)
• Bullet points (5 points, 500 chars each)
• Product description (2,000 characters)
• A+ Content (if brand registered)

Each serves a different purpose.

Amazon Title Optimization

**Formula**: Brand + Product + Key Feature + Size/Quantity + Color

**Example**: "TechPro Wireless Earbuds - 40H Playtime, Bluetooth 5.3, IPX7 Waterproof - Black"

**Tips**: - Front-load important keywords - Don't use all caps - Avoid promotional language ("Best", "#1") - Include search terms naturally

Bullet Points That Convert

Use this structure for each bullet:

**[BENEFIT IN CAPS]** - Supporting details and features

**Examples**: - [MARATHON BATTERY LIFE] - 40 hours of playtime on a single charge means your music never stops, even on the longest trips - [CRYSTAL CLEAR CALLS] - Dual microphones with noise cancellation ensure you're heard perfectly in any environment

Product Description Best Practices

Amazon's description supports basic HTML:

• Use short paragraphs
• Include keywords naturally
• Expand on bullet points
• Tell your brand story
• Address common questions

**Formatting allowed**: - Line breaks - Bold text - Limited HTML tags

Backend Search Terms

Hidden keywords that help ranking:

• Use all 250 characters
• No commas needed (space-separated)
• Include misspellings
• Add synonyms
• Skip words already in title

A+ Content Strategy

If you have Brand Registry:

• Use comparison charts
• Add lifestyle images
• Tell your brand story
• Include detailed specs
• Cross-sell related products

Common Amazon Mistakes

Avoid these listing errors:

• Keyword stuffing in titles
• Repeating the same keywords
• Using competitor brand names
• Making health claims without approval
• Ignoring mobile formatting